Category: Video & Music Broadcasting
www.MTV.tv
A portal delivering optimal content to music-hungry people-such as breaking new artists, the latest music news headlines, details of upcoming MTV events, the inside scoop on new song videos and interviews with superstars.
Read the case study. (pdf)
As MTV is a television network, the .tv domain name is naturally what people associate with television- and video-focused Web sites, so they don't find it hard to locate MTV.TV. This intuitive Web address allows our viewers to access MTV's online content with ease, and certainly helps to give the channel a European if not global feel while maintaining our positioning as The World's Music Channel.
Leo Andrews, Interactive Manager, MTV European, www.MTV.tv