Videos are one of the best ways to communicate with your audience. A product or message can be brought to life making audiences feel an emotional connection. A good video associated with a good product could double or even triple the credibility of a product because it is the closest medium to reality. Walkthrough the slideshow to the right and let us help you create a meaningful web presence.
Establishing a presence on the web is a relatively easy feat. Establishing a meaningful presence is something else altogether. One way you can enhance your presence us through the combination of media (such as photography, podcasts, or video) and compelling content. In this walkthrough, we'll explore how you can use video to amplify your web presence.
Tip 1: Show, Don't Tell
"Show, don't tell" may be a tried-and-true but of writing advice, but it applies equally well to managing your web presence and content creation. Instead of telling your audience something in an article or blog post, consider showing them with a well-crafted video.
Tip 2: Content-Rich Environment
You can make yourself and your message more accessible by offering a variety of content experiences including photography, podcasts, and videos. Different people tend to consume content differently, and different topics often lend themselves better to one format over another. By embracing other types of media, you can amplify your audience's experience.
Tip 3: Cross-Platform Presence
Rich content not only enhances your site, but it also helps you enhance your web presence across multiple platforms. In addition to posting videos on our website, you can create a YouTube channel and share them on Facebook, Twitter, and hundreds of other sites, making it easier for your audience to find you and your message.
Tip 4: Amplifying Your Persona
Video content can help you stand out in a crowded environment, and a domain dedicated to your videos, such as .tv domain, can help signal that your content is more than just another regular blog or website.
Tip 5: SEO Opportunities
Generally speaking, video content enjoys an SEO advantage over written content. Why? Two reasons. First, the pool of video content is much smaller than that of the written content. Second, many search engines place image and video results in prominent positions near the top of the page. You can use both of these to your advantage to make sure your message is more likely to be found, clicked, and consumed.
If you want to amplify your presence on the web, creating video content is a great place to start. Video can help bring new experiences to your site, help you spread your message across multiple platforms, and, thanks to its SEO advantage over written content, it can even help you bring in new readers and customers.